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Two lanes, one scoreboard. Everything here comes from the 24-Asset Roadmap and the KPI Gameplan — this is the version we run as a crew, week by week, with deliverables you can check off.
Every deliverable in this sprint belongs to exactly one lane. Lanes keep the work parallel — a field week doesn't stall the series, and an edit week doesn't stall revenue. Tim rides both lanes; Pavan and Gabe each own one.
Two fixed touchpoints per week. Everything else flexes around IDS field days; these two don't.
30–45 min. Miss it only for a client emergency — and it gets rescheduled within 24 hours, never skipped.
20 min. Friday is the leak-catcher — it exists because of Safelite and Wichita.
One shared tracker (sheet or GHL), three tabs. Rule: if it isn't logged, it didn't happen.
| Tracker | Columns | Fed by | Reviewed |
|---|---|---|---|
| Time Log | Date · Person · Lane · Task · Hours | Everyone, daily (rough is fine — quarter-hours) | Monday sync |
| Issue Log | Date · Issue · Impact · Possible solution(s) · Owner · Status | Anyone who hits a snag — logged same day, with at least one proposed fix | Friday close + Monday decision |
| Punch List | Item · Lane · Owner · Added · Due · Done | Monday sync additions + anything promised to a client | Every Monday, top of agenda |
Each week has one headline deliverable per lane. Episodes run biweekly. IDS field dates slot in as confirmed and take precedence — deliverables flex within the week, not out of it.
| Week | Dates · Monday Sync | 🔵 Lane 1 — Revenue & Systems | 🟠 Lane 2 — Series & Brand |
|---|---|---|---|
| W1 | Jul 13–19 | Acceptance-day invoice rule LIVE · Safelite invoiced · Wichita invoices staged for Fri 7/17 batch · field checklist drafted | Gabe terms meeting held — terms in principle |
| W2 | Jul 20–26 · Sync 7/20 | First crew Monday: present this sprint · Gatekeeper STL (7/21–22) run with the new checklist · Merriam ON closed out | Pitch V01 StoryBrand session · series handles/URLs locked |
| W3 | Jul 27–Aug 2 · Sync 7/27 | Target 1757 run-of-show written (crew roles, Matterport, zones) · 7/31 check-in: Profile Q2 closed, KPI re-score, Gate 0 papered | Pitch V01 locked · 3 philosophy statements published (site, GBP, LinkedIn) |
| W4 | Aug 3–9 · Sync 8/3 | Source-of-Truth SOP written · audit data fields live in GHL | E0 "The Scorecard" — shoot · Gabe agreement signed |
| W5 | Aug 10–16 · Sync 8/10 | Free-audit landing page live, wired to pipeline · Friday dashboard v1 (AR, WOs, invoices, pipeline) | E0 published + full repurpose set |
| W6 | Aug 17–23 · Sync 8/17 | White Belt one-pager + delivery promise published | E1 "The Pitch" — shoot · methodology diagram V1 on camera |
| W7 | Aug 24–30 · Sync 8/24 | Audit → close pipeline complete end-to-end | E1 published · brand kit delivered (Gabe) |
| W8 | Aug 31–Sep 6 · Sync 8/31 | Brown Belt delivery playbook — draft | E2 "The Engine" — shoot · podcast pitches (2) sent |
| W9 | Sep 7–13 · Sync 9/7 | Data checkpoint: 50+ businesses scored · insurance/COI verified for field work | E2 published · case study #1 filmed |
| W10 | Sep 14–20 · Sync 9/14 | Brown Belt playbook FINAL · award entry submitted | E3 "The Ladder" — shoot · ambassador shortlist locked |
| W11 | Sep 21–27 · Sync 9/21 | Member-tier monthly promise pages drafted ($99/$499/$999) | E4 "Physician, Heal Thyself" — shoot (self-audit fixed on camera) · data teaser stats published |
| W12 | Sep 28–Oct 4 · Sync 9/28 | Monthly visibility report template built (feeds from audit data) | E5 "The Draft Picks" — shoot (crew + ambassadors) · case study #2 filmed |
| W13 | Oct 5–11 · Sync 10/5 | Sprint retro: time-log totals, issue-log patterns, Q4 punch list built | E6 "The Re-Score" — shoot & publish · day-90 KPI re-score on camera (target ~37) |
| Person | Role This Sprint | Standing Commitments |
|---|---|---|
| Tim | Sprint owner · both lanes · on camera | Monday sync agenda + punch list · Friday invoice batch + dashboard · every deliverable has his name or a delegate's |
| Gabe | Creative Director (post-Gate 0) · Lane 2 | Monday sync · episode shoots & edits on the biweekly clock · brand kit W7 · repurpose set within 5 days of each shoot · logs time per episode |
| Pavan | Capture & data · Lane 1 | Monday sync · field days as booked ($100/day rate card) · runs the leave-site checklist on every capture · logs audit data same-day |
| Murdoch | Admin support — lane TBD | Confirm lane at first Monday sync; candidate owner for invoice engine + dashboard upkeep (#15) |