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The Game Plan · Master Charter · V01

Who Does What,
and By When

The whole business, one page. The Goal — what we're all aiming at. The Money Rule — two buckets, one reason. The Four Legs — the four lines of work, and who's on each. The Calendar — what happens when. If it isn't on this page, it isn't the plan.

1
Goal — be THE name for visibility in KC
2
Money buckets — the lifeline + the shared build
4
Legs of work
4
People — Tim · Gabe · Pavan · Erik
7
Numbers left to lock

Prepared 2026-07-17 · V01 draft for confirmation · Deeper detail lives in the Gabe, Pavan & 24-Asset roadmaps · Anything marked to lock is an open decision — nothing is assumed

01 · The Goal

When a Kansas City business owner wants to get found online, the first name they think of is Ninja-360. Not "a marketing agency" — a name, a brand, a style of doing business. That's the whole target. Every piece of work on this page exists to get us there.

How we keep score: a 60-point scorecard across five areas — PitchPublishProductProfilePartnership

Where we are today: 23–27 out of 60.  Where we're going: 45+ within 12 months.  First push: a 13-week sprint, re-scored at the end.

02 · The Money Rule — Two Buckets, One Reason

Every dollar in this plan lands in one of two buckets. The rule isn't about keeping score between us — it's about keeping Ninja-360 alive long enough for everyone to win. Here's the honest picture:

Bucket A · The LifelineExisting clients · "Ledger A"
The book Tim built solo. It's what keeps the lights on while we build the new thing.
What it is
LiveSmart, Kobler, 54th Street Grill Chain (32 units), and Immersive Data Solutions (IDS + its retail subcontracts) — the clients Tim earned before the crew existed.
Why it's separate
Plain truth: this book covers the bills — barely. There isn't enough in it to split and still keep the company running. Splitting the lifeline would sink the ship before the new engine ever gets built. Keeping it whole is self-preservation, not exclusion — it's what buys all of us the runway to build Bucket B.
If crew helps
When Gabe or Pavan work one of these shoots, they're paid a fair flat field rate for the day — set in Partner Pay. Real money, paid promptly — not a share of a pie that can't stretch.
Bucket B · The Shared BuildEverything new · "Ledger B"
New clients, the show, the courses — where everyone's upside lives, with no ceiling.
What it is
The new machine Tim, Gabe, and Pavan build from here: fresh clients the engine brings in, the podcast, the courses. This is the part designed to grow — and the part the crew shares in.
Whose money
Shared — by the specific rates and splits written under each leg below. It starts at $0, and that's honest, not stingy: it only grows if we build it, and everyone who builds it earns from it.
Who owns it
The LLC owns what gets built (pipelines, presets, courses, footage) so the company holds value beyond any one person. Partners earn from what they build; the company carries it forward.
Still open: the actual rates, per-episode fees, and percentages. Each one is flagged to lock below and listed again in section 06 — they get set in the room, in writing, before work starts.

03 · The Four Legs

Four lines of work, each with its own crew and its own money. In one breath: Client Work pays today's bills. The Engine is the machine that brings new clients. The Podcast makes Ninja-360 the name. The Courses turn the know-how into a product.

Who's on what — the whole roster in one look (a dash just means that leg isn't theirs — each leg's work and pay belong to the people on it):

WhoLeg 1 · Client WorkLeg 2 · The EngineLeg 3 · PodcastLeg 4 · Courses
TimOwns · sells · capturesScopes + paysCo-hostSubject matter
GabePremium capture—Co-host · director / editorProduction
PavanField help onlyBuilds + owns rails——
Erik——Potential co-host—
Leg 1 · Client WorkBucket AOn the Map
Serving the clients Tim already has. This is what pays the bills today.
What
Get KC businesses found & chosen on Google: visibility audits, GBP optimization, 360 / drone / cinematic media, White → Black belt packages, the AI-Search NAP standard.
Who
Tim · owns it — sells + capturesGabe · premium capture on Brown/Black jobsPavan · field help only
Who's not
Erik — the existing book stays with the people already working it; Erik's lane is the show (Leg 3).
When
Ongoing, every week. Nearest cash: confirm the IDS field day + invoice.
The money
Bucket A — the lifeline. Gabe/Pavan are paid the fair flat field rate when they help — to lock Gabe's premium-capture rate (day · half-day · per-edit) in Partner Pay.
Leg 2 · The EngineBucket BOn the MapSharpen the Blade
Pavan builds the machine that brings in new clients — ready for the big September push.
What
The system that finds and lands fresh customers: outreach, free audits, a sales pipeline, and the automation behind it. Built piece by piece: invoice engine → shoot-wrap form → GHL pipeline → free-audit lead magnet → shoot automation (auto-sort, auto-color, auto-nadir, Shedit) → hardening.
Full week-by-week detail: the Pavan roadmap →
Who
Pavan · builds and runs itTim · scopes, approves, pays
Who's not
GabeErik — the engine is Pavan's build and Pavan's earn; their lanes are the show and the client work.
When
Two waiting-period clocks (email warm-up + SMS registration) already started. Texting unblocks ~week 4 → email ready ~week 6 → automation built weeks 6–11 → everything hardened for September.
The money
Pavan is paid per finished build milestone (against a written "done" spec) to lock — or trade — plus a per-close fee on new Brown/Black belt clients to lock.
Leg 3 · "Found in KC" PodcastBucket BTrue Story
Tim + Gabe's show. Turns client wins into episodes — and makes Ninja-360 the name in KC.
What
The megaphone for everything else. One show, not five formats. Client wins become episodes. Prospects become guests. The courses get a built-in audience. Tagline: we put local businesses on the M.A.P.
Who
Tim + Gabe · co-hostsGabe · director / DP / editorThe customer · featured guestErik · maybe — Lucky 13 Studios + a co-host chair
Erik isn't locked yet. The proposed trade: we host his site + set up his visibility ↔ we get his studio, his audience, and a co-host chair. Review it at 90 days. If he's in, he's in the show only — not the engine, not the client book.
Who's not
Pavan — he builds the posting rails (Leg 2), but he's not in the show or its split.
When
Episode 0 now → one every two weeks → Episode 6 closes the 90-day sprint → Season 2 in Q1 2027. Sound Erik out this week.
The money
Gabe: per-episode fee on publish to lock (suggested start $200) + a cut when a client signs because of his content to lock. Erik: trade terms to lock.
Leg 4 · Ninja TrainingsBucket B · starts Q4Sharpen the Blade
Courses we film this fall and sell next year — the know-how, turned into a product.
What
Courses that sell while you sleep and train future field techs: FAA Part 107 prep · 360 photography (capture → stitch → publish) · more later (mobile DJI, edit craft, owner visibility).
Detail: Gabe roadmap · Bucket 4 →
Who
Tim · the expert on cameraGabe · films + produces
Who's not
PavanErik — not in the course line or its rev-share.
When
Outlines in October → filming after the day-90 re-score → on sale Q1 2027 to the show's audience.
The money
Revenue share on course sales — Gabe's % to lock. IP, credits, and platform terms in writing before filming starts. The LLC owns the courses.
Underneath all four: the 24 Assets. The official build order that makes Ninja-360 valuable without Tim in the room — trademark, handles, philosophy page, belt brochure, M.A.P. diagram, the visibility-checklist gift, and so on. See the 24-Asset build order →

04 · The Calendar — What Happens When

The next 12 months, one row per window: what ships, who's driving it, and where the money comes from during that stretch.

WindowWhat shipsOn pointFunded by
Now · JulyGet the deal on paper. Sign this charter + the Gabe and Pavan roadmaps · start the two waiting-period clocks (email warm-up, SMS registration) · lock the sales pitch · film podcast Episode 0 · sound Erik outTim · Gabe · PavanBucket A (existing clients)
AugustBuild month. Outreach unblocks as the clocks clear · audit engine + prospect list live · the GHL system reaches agency grade by Aug 31 · podcast Episodes 1–2 · brand assets: handles, philosophy page, belt brochure, M.A.P. diagram, trademark filingPavan (engine) · Gabe (podcast) · TimAugust receivables + Pavan's milestone pay
SeptemberTHE BIG PUSH. Campaigns at full speed on the finished rails · delivery pipeline running · podcast Episodes 3–4Tim (closing) · Pavan (rails)Per-close fees begin
Q4 2026Courses begin. Outline + film the first two (Part 107 prep, 360 photography) · ambassadors bench · onboarding one-pager · podcast Episodes 5–6 close the sprint — Season 1 wrapsTim + Gabe (courses)Rev-share terms signed
Q1–Q2 2027Sell + season two. Courses launch to the show's audience · KC Visibility Report published · podcast Season 2 · business structure/insurance review · optional valuation as the finale beatAllCourse revenue begins

05 · The Weekly Loop — How It's Run

One simple rhythm, every week: set it Monday, track it all week, close it Friday.

WhenWhat happens
Monday · Dojo30 minutes. Set the week's one objective. Fill the Mission Board: each card = owner · deliverable · due date. Pull each card from the leg it serves.
All week · ThreadUpdates posted to the thread. No meetings. The board is the source of truth.
Friday · WrapEveryone posts their wins. Count the stars. What didn't ship rolls to Monday with a reason.
The Floor is the only surface you touch. Set the board Monday, post to the thread all week, count stars Friday — the rest of the dojo holds itself. You run the rhythm; the rhythm runs the plan.

06 · The 7 Numbers to Lock

Everything else on this page is settled. These seven are the only open items — set them in the room, in writing, and the charter is complete.

LegDecisionSuggested start
Client WorkGabe premium-capture: day rate · half-day · per-editSet in the room
The ShowGabe per-episode on publish$200 / episode
The ShowGabe content-sourced deal cut (client signs from his content)a defined %
The ShowErik trade terms + 90-day review scopeHosting + setup ↔ studio + audience
The EnginePavan milestone $ per build deliverable (written "done" spec) · per-close feeItemize hours → set per stage
CoursesGabe course rev-share %a defined %
The EngineGHL agency-course seat — who pays (Pavan dev / Tim trade / split)Decide in the room
Rule for all of them: written and signed before the work starts · paid when its "done" test passes · scope changes are a new written line, never a verbal add-on.

Four Legs, One Target, One Board

Client work pays the bills. The engine brings the fresh customers. The podcast amplifies all of it and makes Ninja-360 the name. The courses turn it into a product. Everyone knows their leg, their deliverable, and what they share in — and it's all tracked on one board, every Monday. Lock the numbers, sign the pages, and run the week.

Ninja-360 Game Plan · Master Charter V01 · prepared 2026-07-17 for confirmation
Detail companions: Gabe Miller Roadmap (4 buckets) · Pavan Ganta Roadmap (7 milestones) · 24-Asset Build Order · Money Strategy (two-ledger V2)
Put them on the map · Tell the truth beautifully · Always sharpen the blade
© 2026 Ninja-360 Digital Media LLC | Kansas City, MO