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Money Strategy · V02 Two-Ledger Model

Partner Pay —
Two Ledgers, Seven Rules

How money moves inside Ninja-360. The existing book (Tim's clients, running today) and the engine (Tim × Gabe × Pavan, starts at $0) are separate ledgers on purpose — they never share money and they never share rates in the same conversation.

Private working doc · 2026-07-16 · Supersedes V01 (single-pot model)

1 · The Two Ledgers

Every dollar in the business lives in exactly one of these. If you can't tell which ledger a number belongs to, don't put it on a page next to a number from the other one.

Ledger A
Existing Business — Ninja-360
Stable / already running · excluded from partner economics
  • LiveSmart Electric & SolarTBD
  • Kobler ChiropracticTBD
  • 54th Street Grill Chain · 32 unitsTBD
  • Immersive Data SolutionsTBD
  • IDS crew day-rateTBD
  • IDS crew half-dayTBD
Immersive Data Solutions — retail subcontracts
Gap Old Navy Athleta Banana Republic Target Love's Travel Stops Tractor Supply Valvoline Home Depot Verizon
Frame: the crew rate is paid field training — Gabe/Pavan earn while learning 360 & drone on real retail sites. Work-for-hire, no share of the existing book.
This existing work stays isolated. Its financials never appear next to Ledger B rates.
Ledger B
The Engine
Tim × Gabe × Pavan · starts at $0
  • Fresh-client MRR$0 · building
  • Fresh build feesNet 15
  • Series-derived revenue$0 · pending
  • Gabe pilot fee (R&D)$300 default
  • Margin floor · subcontracted builds30%
Frame: Pavan starts at zero clients. Gabe's engine rates get set by the LiveSmart pilot (Exhibit A). Proof-of-life = first fresh Brown Belt closed through the engine.
Engine money follows engine revenue. Nothing from Tim's book funds this ledger.
These do not mix. Never put a Ledger A rate ($100/day IDS crew) next to a Ledger B rate (Gabe's engine work) in the same conversation. Different jobs. Different ledgers.

2 · Seven Cash Rules

  1. Existing books excluded. IDS / LiveSmart / Kobler revenue never enters partner economics.
  2. Engine money follows engine revenue. Gabe gets paid from FRESH build fees, Net 15 after client acceptance.
  3. Series = capped founder investment. Paid from Tim's book by choice; the engine's first close pays it back.
  4. Commissions only after client cash received. No promised commissions from receivables.
  5. No cost in writing, no resale. Pavan's gate — engine cost is documented before any client sees it.
  6. 30% margin floor on subcontracted engine builds. Below the floor = don't take the work.
  7. Trades timeboxed 90 days with written "done." Every trade-out has a spec and an expiry.
Gabe — story ninja

3 · Gabe — Three Lanes

Gabe operates on three distinct engagements. Two are on Ledger A (Tim's book), one is Ledger B (engine). Setting rates on one lane never sets rates on the others.

Lane 1 · Ledger A
IDS Crew Help

$100/day (8 hr) or $50/half-day. Flat work-for-hire on IDS shoots. Positioned as paid apprenticeship — real retail-site reps on 360/drone with Tim.

Lane 2 · Ledger A
LiveSmart Pilot

One-time pilot fee (default $300) booked as R&D. Output = Exhibit A rate sheet: deliverables per belt, real shoot/edit effort, turnaround, Gabe's floor rate, Brown vs Black media contents.

Lane 3 · Ledger B
Engine Client Work

Fresh Brown/Black closes only. Rate set by Exhibit A (from the pilot). Paid Net 15 from fresh build fees. This is the lane that scales.

Pavan — engine ninja

4 · Pavan — Three Buckets

Same principle: separate arrangements, separate rates, separate timing. Bucket 2 is where the real engine gets built.

Bucket 1
Day-Rate

Cash for specific work Tim needs now (IDS crew, one-off builds). Priced per engagement.

Bucket 2
Trade → Milestone

Build the engine (auto-sort / auto-color / auto-nadir / Shedit / audit engine). Trade now, paid on milestone. 90-day timebox, written "done" spec for every module. Ties to Warp Speed & the Pavan roadmap.

Bucket 3
Retainer (Later)

Once the engine is producing MRR, Pavan moves to a monthly retainer against ongoing systems. Not yet — retainer waits for engine revenue.

Pavan Gate — cost in writing, no resale.

Every engine module Pavan builds has its cost documented in writing before it exists, so it can be sold to future clients without renegotiation. Nothing Pavan builds gets sold twice at hidden rates.

Erik — broadcast ninja

5 · The Series — Capped Founder Investment

The "Found in KC" show is Tim's investment in the engine's story layer. It comes out of Ledger A by choice; it does NOT come out of the engine.

Cap
$500 / mo (editable)

Placeholder until the LiveSmart pilot calibrates Gabe's real numbers.

Math
$200 × 7 ep = $1,400 / 3 mo

= $467/mo → within the $500 cap.

Payback loop

One fresh Brown Belt closed w/ Gabe returns ~1.4× the whole series cost. First engine close pays the series back and re-funds it.

6 · The Gabe Pilot (LiveSmart)

The pilot is on Ledger A. One-time fee, booked as R&D — not taken from LiveSmart revenue. Its job is not to make money; its job is to define Exhibit A.

Pilot must define:

Output: Exhibit A rate sheet + recalibrated day/edit assumptions. Once Exhibit A exists, Lane 3 (engine client work) has real numbers.

7 · Honest Flag

The rule that protects both ledgers

The IDS crew rate is sustainable only when framed as paid apprenticeship (crew help + free field training on Tim's craft), NOT as Gabe's professional rate. Never let the IDS crew rate and Gabe's engine rates appear in the same conversation. They are different jobs on different ledgers. If a page, deck, or estimate can't keep them separate — split it into two.

8 · Companion Documents

V02 · CURRENT Money Strategy — Partner Pay (this scroll)

V02 · SUPERSEDED Partner Framework V02 → reissue as V03 (commissions were 3× low at V02 pricing)

RELATED Ninja Warp Speed SOW/SOP — Pavan's engine milestones map to Bucket 2

RELATED Pavan roadmap — the interleaved build plan Bucket 2 pays against

Partner Pay · Money Strategy V02 · Ninja-360 Digital Media LLC · 2026-07-16
Private working doc · not for external circulation · deliverable: ninja360_money_strategy.xlsx V2 (Money Map / Belt Economics / Series Budget)
© 2026 Ninja-360 Digital Media LLC | Kansas City, MO