Shoot Once.
Publish Everywhere. Grow the Moat.

"Tell the truth beautifully — 13 weeks in a row."

The unfair advantage: your billable client visit and your content are the same trip. One capture day feeds the whole machine — this is the pipeline that turns it into a weekly feature, built almost entirely from process that already exists.

📍 Shoot → Upload to Google → Moat grows → Blog feature → Funnel fills

Lanes:Field opsProductionGHL platformWebsite / code

The Nine Stages

Pick the business

Weekly feature target — an audit prospect, a route-adjacent business, or a high-traffic map listing.

Owner: Tim✓ Ready

Plan the route

Pre-production checklist: scope, airspace/LAANC, weather, gear check, client timing.

Owner: Tim → the System (SOP v3)✓ Ready

Shoot

Walk-through → exterior drone → interior 360s → stills → FPV. Fixed settings, in and out fast.

Owner: Tim (solo) · Gabe (premium tier)✓ Ready

Upload — at the car

Back up source, push to Cloud, upload to Google same day. Latency = lost moat views.

Owner: Tim → semi-automated◐ Needs build — 2-min "shoot wrap" form

Edit

Template, color grade, brand assets, tagging. Mechanics field-tested; the creative layer is Gabe's to design.

Owner: Gabe · Creative Director◐ Rates being finalized

Review & grade — at home

Tim reviews mocked posts, grades tagging/color/content in one batch. Nothing publishes without approval.

Owner: Tim — approval gate✓ Ready

Schedule & autopost

Approved assets onto the GHL Social Planner calendar; autopost runs on schedule.

Owner: Pavan · GHL◐ Needs build — pre-flight pending

Blog publish

"Inside [Business]" post on ninja360.net — embedded Google Map / 360 tour, story, audit CTA.

Owner: the site build◐ Needs build — blog template + per-business pages

Measure

Weekly cadence grade · monthly Maps view delta (moat growth) · audit-funnel entries from content CTAs.

Owner: the System — weekly cycle◐ Needs build — tracking wiring

The one bottleneck: Stage 4 · Edit. Locking Gabe's Creative Director rates (see the Game Plan's pay/split) unblocks the color-grade preset, the workflow design, and whether editing is Gabe-solo or Gabe-plus-a-volume-editor. Everything downstream is waiting on it — highest-leverage next move.

1 / week

Cadence target

Weeks shipped / 13

The yardstick

Shoot Once.Publish Everywhere. Grow the Moat.