Generationally Incorrect —
Master Plan

Four generations at one table, pulling apart the questions everyone's afraid to ask out loud — with the explicit goal of finding common ground or changing someone's mind. The friction is the hook. The bridge is the mission. Co-produced by Erik (Lucky 13), Gabe (Lucid Cinematics) & Tim (Ninja-360).

What this scroll is

The whole show's build plan — positioning, footprint, format, clip engine, funnel, launch. The shared map all three partners work from.

What this scroll is not

Not the money. Rates, splits, and terms live in the shared partnership doc — see the Ninja-360 Lane for how our lane bills.

1 · Positioning

The lane no one owns: between Diary-of-a-CEO production value, Jubilee's structured disagreement, and a late-night panel — organized around age as the axis of conflict. Taglines: "Every generation has something to fight about" · "Because the truth isn't always age-appropriate." Every episode ends on "where did we actually agree?" — that closing ritual is the editorial rule that keeps charged topics sponsor-safe.

Who it's for

Share-the-clip 25–45s are the primary audience — but the panel spans all four generations, so every viewer sees someone who thinks like them and someone who infuriates them. That tension is the retention mechanic.

Brand voice

Provocative but principled. The edge lives in the questions; the warmth lives in the goal. Never punch down, never pretend there's one correct answer.

2 · Episode Anatomy

Segment	Runtime	Job
Cold open	0:30–1:00	Sharpest 20 seconds of disagreement, cut in first. Hook before logo.
The Opener (signature)	4–6 min	"What's one belief your generation holds strongly that the others misunderstand?" Sets positions.
The Topic	25–40 min	One pillar question + 4–6 sub-questions. Host steers for contrast, not chaos.
Steel-man round	5–8 min	Each generation argues the opposing side's best point — the "change your mind" engine and the most clippable segment.
Common Ground	3–5 min	"Where did we actually agree?" The mission delivered — and the warm share.
Outro / CTA	0:30	Sub, next-topic tease, and the Question-of-the-Week ask.

45–70 min long-form, video-first. Panel: fix one recognizable voice per generation as the home team; rotate the fourth seat for guest draw.

3 · Content Pillars — The Season Map

Main feed

The Big Questions · Work · Tech · Success & Money · Culture · Leadership · Family & Community. Each pillar = a themed run of episodes; makes planning, booking, and sponsor packages simple.

Third Rail — handle with care

Racism, gender, abortion, corruption, drugs. High-reach, advertiser-sensitive — scheduled as membership / YouTube-first "special" drops, never main-feed by default.

One episode → ~40 assets

1 long-form anchor · 8–15 captioned shorts · 3–5 quote cards · 1 common-ground audiogram · 1 email · 1 SEO/transcript page. Clip philosophy and the weekly drip live in the Ninja-360 Lane scroll.

4 · Digital Footprint

Asset	Handle	Status (verified 7/21)
Domain	generationallyincorrect.com	Available (RDAP) — register + .co/.tv redirects
YouTube	@generationallyincorrect	Open — the anchor channel
Spotify	Generationally Incorrect	Name clear
IG / TikTok / FB / X	@generationallyincorrect · @GenIncorrect	Bot-blocked — verify by hand at signup; fallbacks: @gen.incorrect, @genincorrectpod

Rule: lock every handle in one sitting before the name leaks. Consistency beats the perfect string.

5 · The Funnel — Views Are Rented, the List Is Owned

Lead magnet — "The Question of the Week": email the big question before the episode drops, invite answers, read the best on air. Free, on-brand, participatory — the audience becomes part of the show.
The path: clip CTA → landing page → one GHL form: name, email, "which generation are you?", optional SMS. Nurture weekly; ascend to membership → live events → merch.
The money field: the generation dropdown segments the entire list by cohort from day one — the thing sponsors actually buy. One dropdown, disproportionate value.

6 · House Sponsor Spots — First Episodes

The first episodes carry sponsor reads for our own three companies — practice for real reads, promotion for the alliance, and an on-air proof that the ad format works. Full disclosure on air ("this one's ours") — the honesty builds the trust a paid read will spend later. Rule: nobody reads their own company.

Spot 1 · Lucky 13 — read by anyone but Erik. "This whole show — the look, the room, the reason it doesn't feel like four people yelling into webcams — that's Lucky 13…" 60s + 30s cuts drafted; brackets pending Erik's proof point + offer. Full scripts →

Spot 2 · Lucid Cinematics — read by anyone but Gabe. "See how good this looks? Production value isn't vanity — it's the difference between scrolling past and trusting you in three seconds…" Brackets pending signature capability + offer.

Spot 3 · Ninja-360 — read by anyone but Tim. "Most small businesses are invisible online and don't know it… free visibility audit at ninja360.net. Get the audit, then decide." Record-ready.

7 · 90-Day Launch Arc

Window	Milestones
W1–2 · Lock	Logo direction · domain + all handles · entity + operating agreement · panel format.
W3–4 · Build	GHL (calendar, form, tags, Episode-Launch workflow) · landing page + Question-of-the-Week live · studio look with Lucid · book pilot panel.
W5–6 · Pilot	2–3 pilot episodes (test-shoot learnings applied) · clip templates · sponsor one-pager.
W7–8 · Prime	Batch-record 4–6 · pre-load the calendar · soft-launch to warm networks; start the list.
W9–12 · Launch	Public drops on cadence · membership on · first sponsor conversations · review + iterate.

Cadence — the anchor metric

Twice a month, 3-month sprint, then reassess for weekly. The scoreboard isn't episode count — it's did we hit every date we promised. Twenty-six solid beats forty flaky.

8 · Open Decisions (The Three-Way Vote)

Logo direction — pick 1–2 of the 6 concepts to finish
Panel format — fixed core / rotating / recommended hybrid
Equity & roles — settle the split so entity + model can finalize (tracked in the shared doc)
Cadence — confirm the bi-weekly → weekly trigger after the 3-month sprint
Lucky 13 & Lucid sponsor-spot brackets — proof points + offers from Erik and Gabe

Related GI · Sponsor Spots · Related GI · Next Steps · Related GI · The Ninja-360 Lane — our lane, billing & clip system · Related Found KC · Episode Playbook · Related The Alliance

Generationally Incorrect —Master Plan

1 · Positioning

2 · Episode Anatomy

3 · Content Pillars — The Season Map

4 · Digital Footprint

5 · The Funnel — Views Are Rented, the List Is Owned

6 · House Sponsor Spots — First Episodes

7 · 90-Day Launch Arc

8 · Open Decisions (The Three-Way Vote)

Generationally Incorrect —
Master Plan