Door 03 · The Armory
The 24 Assets Roadmap
The assets that make the business valuable — and the order we build them.
Pavan guides you here
Dent’s verdict: you’re a lifestyle boutique — ≤12 people, KPI-driven, built for income, flexibility, and fun. Small by design is the win. And: every stress = a missing asset.
Reddest squares
Marketing & Sales systems (no lead machine) · Ambassadors (nobody amplifies you) · Mgmt & Admin (all through you). The show + crew fix these.
Building now
Social handles · philosophy page · belt brochure · M.A.P. diagram · GHL data fields · trademark filing · "KC Visibility Checklist" gift.
Parked, on purpose
Valuation, big funding docs, the app — all deferred. The boutique design says they’re later.
Full detail: the 24 Assets Roadmap artifact.