How the money works: two ledgers, and who's paid from what.
“Tell the truth beautifully” isn’t just a camera philosophy. It’s how this operation handles money. No fuzzy math between friends, no handshake economics, no pretending revenue exists before the check clears.
Sharpen the Blade (Philosophy #3), applied to dollars: commissions only after client cash lands · margin floors on subcontracted builds · trades timeboxed with a written “done” · no cost in writing, no resale. The rules exist so the relationships never have to absorb a money surprise. 💡 the seven rules
Every rate, cap, and split gets revisited when real data arrives — pilots calibrate prices, re-scores adjust targets. When something isn’t sustainable, it gets renamed for what it is instead of dressed up. Try, learn, improve — the blade applies to the business model itself.
Two ledgers Written terms Truth in numbers